Discovery
The vision problem
Vision has become a commodity - every product claims one. The real question: was it earned, or assembled from parts already floating in the air?
Writing
From the fog.
Marketing
Loyalty mechanics and the psychology of deserving
Most loyalty programs reward the wrong thing, then wonder why engagement decays. The issue isn't the mechanic - it's the missing psychological blueprint underneath.
Delivery
Roadmaps are political documents
A roadmap doesn't describe what you'll build. It describes what a group of people could agree on, on one Tuesday, under specific pressure.
Discovery
The user interview is not the discovery
Interviews surface what people are willing to say. Discovery is the harder work: understanding what they mean, and what they never say at all.
Strategy
Taste cannot be prompted
You can generate a hundred product directions in a second. Volume was never the problem - knowing which direction carries real weight always was.