/* ============================================================
   K-Naught 4.2 — "BLOCK ZERO" design system, tempered
   Built from the logo's DNA — the black square, the bold
   grotesque, the negative-space cut — but with air: quiet grey
   grid lines, bold (not black) type at editorial scale, and the
   block-word motif given breathing room. Solid black is reserved
   for the marks, number squares, buttons and the footer slab.
   Orange #F7911E (from the brand files) appears only on
   interaction. No rounded corners, shadows or gradients.
   ============================================================ */

/* ──────── TOKENS (light sections) ──────── */
:root {
  --ink: #FFFFFF;                       /* background */
  --ink-2: #F4F3F0;                     /* raised surface */
  --bone: #0A0A0A;                      /* text / blocks */
  --bone-dim: #5A5A5A;                  /* secondary text */
  --bone-darker: #E8E7E4;               /* placeholder surfaces */
  --amber: #F7911E;                     /* brand orange — interaction only */
  --amber-deep: #A85F00;                /* AA orange for small text on white */
  --amber-soft: rgba(247, 145, 30, 0.12);
  --rule: rgba(10, 10, 10, 0.22);       /* quiet grid lines; black is reserved for blocks */
  --on-amber: #0A0A0A;
  --em-accent: #E8763E;                 /* headline accent words — deeper orange, AA-large on white */
  --display: 'Satoshi', system-ui, sans-serif;
  --sans: 'Satoshi', system-ui, sans-serif;
  --mono: 'Geist Mono', ui-monospace, monospace;
}

/* ──────── INVERTED (black) sections ──────── */
.invert {
  --ink: #0A0A0A;
  --ink-2: #161616;
  --bone: #FFFFFF;
  --bone-dim: #A6A6A6;
  --bone-darker: #1C1C1C;
  --amber: #F7911E;
  --amber-deep: #F7911E;
  --amber-soft: rgba(247, 145, 30, 0.16);
  --rule: rgba(255, 255, 255, 0.24);
  --em-accent: #F7911E;                 /* bright brand orange pops on black */
  background: var(--ink);
  color: var(--bone);
}

/* ──────── RESET ──────── */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; overflow-x: clip; }
img, svg { max-width: 100%; }

body {
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.6;
  background: var(--ink);
  color: var(--bone);
  overflow-x: hidden;
  -webkit-font-smoothing: antialiased;
}

::selection { background: var(--amber); color: #0A0A0A; }

a { color: inherit; }

.skip-link {
  position: absolute; left: -9999px; top: 0; z-index: 100;
  background: var(--bone); color: var(--ink);
  padding: 12px 20px; font-family: var(--mono); font-size: 12px; text-transform: uppercase;
}
.skip-link:focus { left: 0; }

/* Deep-linked service sections land clear of the fixed header */
#consulting, #contract { scroll-margin-top: 120px; }

/* ──────── LAYOUT PRIMITIVES ──────── */
/* Content rail: 1296 outer − 48 side padding = 1200 inner. EVERY primary
   content wrapper uses this so content shares one left/right edge site-wide. */
.page-wrap { max-width: 1296px; margin: 0 auto; padding: 0 48px; }

.section { padding: 96px 48px; max-width: 1296px; margin: 0 auto; }

/* inverted sections bleed edge-to-edge — the black band owns the full width,
   while the inner wrapper keeps the content on the grid */
.section.invert { max-width: none; }

/* a .page-wrap nested inside a .section is redundant — the section already sets
   the rail; neutralize the inner wrapper so content isn't double-indented (48px) */
.section .page-wrap { max-width: none; padding-left: 0; padding-right: 0; }

.divider { height: 1px; background: var(--rule); }

/* Section furniture: the black square is the bullet of the system */
.section-label {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--bone);
  display: flex;
  align-items: center;
  gap: 12px;
  margin-bottom: 28px;
}
.section-label::before {
  content: '';
  width: 10px; height: 10px;
  background: var(--bone);
  flex: none;
}

.section-title {
  font-family: var(--display);
  font-weight: 700;
  font-size: clamp(32px, 4.4vw, 56px);
  line-height: 1.08;
  letter-spacing: -0.025em;
}

.section-lede {
  margin-top: 24px;
  font-size: 18px;
  line-height: 1.55;
  color: var(--bone-dim);
  max-width: 620px;
}

/* THE SIGNATURE MOVE — accent words in brand orange (upright, same face) */
.hero-title em,
.section-title em,
.cta-title em,
.post-title em,
.pa-lede em,
h1 em, h2 em {
  font-style: normal;
  color: var(--em-accent);
}

/* ──────── HEADER / NAV (inverted — a black bar, like the footer) ──────── */
header nav {
  --ink: #0A0A0A;
  --ink-2: #161616;
  --bone: #FFFFFF;
  --bone-dim: #A6A6A6;
  --bone-darker: #1C1C1C;
  --rule: rgba(255, 255, 255, 0.24);
  --amber-deep: #F7911E;
  --em-accent: #F7911E;
  position: fixed; top: 0; left: 0; right: 0; z-index: 50;
  display: flex; justify-content: space-between; align-items: center;
  padding: 20px 48px;
  background: var(--ink);
  color: var(--bone);
}

.nav-logo { display: flex; align-items: center; text-decoration: none; }

/* Brand marks — fills follow the colour tokens, so they
   flip automatically inside .invert sections. */
.k-sq { display: block; }

/* horizontal lockup (square-K · Naught) — original brand vectors */
.nav-logo .nav-lockup { display: block; height: 40px; width: auto; }

.nav-links { display: flex; gap: 32px; align-items: center; }

.nav-link {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  text-decoration: none;
  color: var(--bone);
  padding: 6px 2px;
  border-bottom: 2px solid transparent;
}
.nav-link:hover { border-bottom-color: var(--amber); }
.nav-link.active, .nav-link[aria-current="page"] { border-bottom-color: var(--bone); }

/* nav CTA — a black block, like the mark */
a.nav-link.btn-secondary {
  background: var(--bone);
  color: var(--ink);
  padding: 14px 22px;
  border: 1px solid var(--bone);
  border-bottom: 1px solid var(--bone);
}
a.nav-link.btn-secondary:hover { background: var(--amber); color: #0A0A0A; border-color: var(--bone); }

.hamburger {
  display: none;
  width: 48px; height: 48px;
  background: none;
  border: 1px solid var(--bone);
  cursor: pointer;
  align-items: center; justify-content: center;
}
.hamburger-icon { display: flex; flex-direction: column; gap: 5px; width: 20px; }
.hamburger-icon span { display: block; height: 2px; background: var(--bone); }

/* ──────── BUTTONS ──────── */
.btn-primary, .btn-secondary {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-family: var(--mono);
  font-size: 13px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  text-decoration: none;
  padding: 18px 28px;
  cursor: pointer;
  border-radius: 0;
}
.btn-primary {
  background: var(--bone);
  color: var(--ink);
  border: 1px solid var(--bone);
}
.btn-primary:hover { background: var(--amber); color: #0A0A0A; border-color: #0A0A0A; }
.btn-secondary {
  background: transparent;
  color: var(--bone);
  border: 1px solid var(--bone);
}
.btn-secondary:hover { background: var(--bone); color: var(--ink); }

/* ──────── HERO ──────── */
.hero {
  padding: 200px 48px 96px;
  max-width: 1296px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1.5fr 1fr;
  gap: 64px;
  align-items: start;
  min-height: 82vh;
}

.hero-kicker {
  display: inline-block;
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  border: 1px solid var(--bone);
  padding: 10px 16px;
  margin-bottom: 36px;
}

.hero-title {
  font-family: var(--display);
  font-weight: 700;
  font-size: clamp(48px, 7.2vw, 100px);
  line-height: 1.04;
  letter-spacing: -0.03em;
}

.hero-lede {
  margin-top: 40px;
  font-size: 19px;
  line-height: 1.6;
  color: var(--bone-dim);
  max-width: 560px;
}
.hero-lede strong { color: var(--bone); font-weight: 700; }

.hero-actions { margin-top: 44px; display: flex; gap: 16px; flex-wrap: wrap; }

.hero-content { min-width: 0; }
/* the figure top-aligns with the TITLE (offset = kicker height + its margin),
   and the mark's height matches title-top → lede-bottom */
.hero-figure { display: flex; justify-content: center; margin-top: 77px; }
.hero-figure .hero-block-mark {
  width: min(362px, 29vw);
  height: auto;
  display: block;
}

/* legacy ring classes kept inert for any markup still carrying them */
.hero-mark { width: min(360px, 100%); height: auto; }
.hm-outer, .hm-inner { fill: none; stroke: var(--rule); stroke-width: 1; }
.hm-coords { font-family: var(--mono); font-size: 9px; fill: var(--bone-dim); letter-spacing: 0.1em; }
.hm-pron { font-family: var(--mono); font-size: 10px; fill: var(--amber-deep); text-anchor: middle; letter-spacing: 0.3em; }
.hm-ring-rotate { transform-origin: 300px 300px; animation: hm-spin 90s linear infinite; }
@keyframes hm-spin { to { transform: rotate(360deg); } }

/* ──────── MARQUEE STRIP ──────── */
.marquee {
  background: var(--ink);
  color: var(--bone);
  overflow: hidden;
  padding: 14px 0;
  border-top: 1px solid var(--bone);
  border-bottom: 1px solid var(--bone);
}
.marquee-track {
  display: flex;
  width: max-content;
  animation: marquee-scroll 36s linear infinite;
}
.marquee-track span {
  font-family: var(--mono);
  font-size: 13px;
  letter-spacing: 0.28em;
  text-transform: uppercase;
  white-space: nowrap;
  padding-right: 3em;
}
.marquee-track span::after { content: '■'; margin-left: 3em; font-size: 9px; vertical-align: 2px; color: var(--amber); }
@keyframes marquee-scroll { to { transform: translateX(-50%); } }
@media (prefers-reduced-motion: reduce) {
  .marquee-track { animation: none; }
  .hm-ring-rotate { animation: none; }
}

/* ──────── PROOF STRIP ──────── */
.proof-strip {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--rule);
  border: 1px solid var(--rule);
}
.proof-item { background: var(--ink); padding: 44px 36px; }
.proof-num {
  font-family: var(--display);
  font-weight: 700;
  font-size: clamp(36px, 4.6vw, 56px);
  letter-spacing: -0.03em;
  line-height: 1;
}
.proof-label {
  font-family: var(--mono);
  font-size: 11px;
  text-transform: uppercase;
  letter-spacing: 0.16em;
  color: var(--bone-dim);
  margin-top: 14px;
}

/* ──────── POSITIONING / MANIFESTO (inverted) ──────── */
.intro-inner { max-width: 1200px; margin: 0 auto; }
.intro-body {
  font-family: var(--display);
  font-weight: 700;
  font-size: clamp(26px, 3.6vw, 44px);
  line-height: 1.18;
  letter-spacing: -0.02em;
  max-width: 860px;
}
.intro-body em {
  font-style: normal;
  color: var(--em-accent);
}
.intro-support {
  margin-top: 28px;
  font-size: 17px;
  line-height: 1.65;
  color: var(--bone-dim);
  max-width: 640px;
}
.intro-support strong { color: var(--bone); font-weight: 700; }

/* ──────── HOME SERVICE TILES ──────── */
.services-home-inner { max-width: 1200px; margin: 0 auto; }

.svc-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--rule);
  border: 1px solid var(--rule);
  margin-top: 48px;
}
.svc-grid-2 { grid-template-columns: repeat(2, 1fr); }

.svc-card {
  background: var(--ink);
  padding: 52px 44px 44px;
  display: flex;
  flex-direction: column;
  text-decoration: none;
  color: inherit;
  min-height: 320px;
}
.svc-card:hover { background: var(--ink-2); }
.svc-card .svc-num {
  font-family: var(--mono);
  font-size: 13px;
  background: var(--bone);
  color: var(--ink);
  width: 40px; height: 40px;
  display: flex; align-items: center; justify-content: center;
  margin-bottom: 32px;
}
.svc-card h3 {
  font-family: var(--display);
  font-weight: 700;
  font-size: 26px;
  letter-spacing: -0.02em;
  line-height: 1.12;
  margin-bottom: 16px;
}
.svc-card p { color: var(--bone-dim); font-size: 15px; line-height: 1.6; margin-bottom: 28px; }
.svc-card .svc-go {
  margin-top: auto;
  font-family: var(--mono);
  font-size: 12px;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  color: var(--bone);
  border-bottom: 2px solid var(--amber);
  align-self: flex-start;
  padding-bottom: 4px;
}

/* ──────── WRITING TEASERS ──────── */
.writing-teaser-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--rule);
  border: 1px solid var(--rule);
  margin: 48px 0 40px;
}
.writing-teaser-card {
  background: var(--ink);
  text-decoration: none;
  color: inherit;
  display: flex;
  flex-direction: column;
}
.writing-teaser-card:hover { background: var(--ink-2); }
.teaser-media { aspect-ratio: 16/10; overflow: hidden; border-bottom: 1px solid var(--rule); }
.teaser-media img { width: 100%; height: 100%; object-fit: cover; display: block; filter: grayscale(1) contrast(1.1); }
.teaser-text { padding: 28px; }
.card-cat {
  font-family: var(--mono);
  font-size: 10px;
  text-transform: uppercase;
  letter-spacing: 0.2em;
  color: var(--amber-deep);
}
.card-title {
  font-family: var(--display);
  font-weight: 700;
  font-size: 19px;
  line-height: 1.15;
  letter-spacing: -0.015em;
  margin-top: 10px;
}
.card-meta { font-family: var(--mono); font-size: 11px; color: var(--bone-dim); margin-top: 14px; }
.card-excerpt { font-size: 14px; color: var(--bone-dim); line-height: 1.6; margin-top: 12px; }

/* ──────── CTA SECTIONS (inverted, full-bleed) ──────── */
.cta-section {
  padding: 140px 48px;
  text-align: center;
}
.cta-title {
  font-family: var(--display);
  font-weight: 700;
  font-size: clamp(40px, 6vw, 84px);
  letter-spacing: -0.025em;
  line-height: 1.05;
}
.cta-body {
  margin: 28px auto 0;
  font-size: 17px;
  color: var(--bone-dim);
  max-width: 460px;
}
.cta-actions { margin-top: 44px; display: flex; gap: 16px; justify-content: center; flex-wrap: wrap; }

/* ──────── SERVICES PAGE ──────── */
.services-page { padding: 190px 0 0; }
.services-page-inner { max-width: 1296px; margin: 0 auto; padding: 0 48px 96px; }

.svc-jump { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 36px; }
.svc-jump a {
  font-family: var(--mono);
  font-size: 12px;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: var(--ink);
  background: var(--bone);
  text-decoration: none;
  padding: 14px 22px;
  border: 1px solid var(--bone);
}
.svc-jump a:hover { background: var(--amber); color: #0A0A0A; }
.svc-jump a::after { content: ' ↓'; }

.svc-block { padding-top: 8px; }
.svc-block-head { margin-bottom: 8px; }

/* ──────── 5.0 PACKAGE CARDS — the services ARE the packages ────────
   Grid is auto-fit so a third (hybrid) package slots in without CSS changes. */
.pkg-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(340px, 1fr));
  gap: 1px;
  background: var(--rule);
  border: 1px solid var(--rule);
  margin-top: 56px;
}
.pkg-card {
  background: var(--ink);
  padding: 52px 44px 44px;
  display: flex;
  flex-direction: column;
}
.pkg-card .pkg-num {
  font-family: var(--mono);
  font-size: 13px;
  background: var(--bone);
  color: var(--ink);
  width: 44px; height: 44px;
  display: flex; align-items: center; justify-content: center;
  margin-bottom: 32px;
}
.pkg-title {
  font-family: var(--display);
  font-weight: 700;
  font-size: 30px;
  letter-spacing: -0.02em;
  line-height: 1.08;
}
.pkg-sum { color: var(--bone-dim); font-size: 17.5px; line-height: 1.6; margin-top: 14px; }
.pkg-rows { list-style: none; border-top: 1px solid var(--rule); margin-top: 28px; }
.pkg-rows li {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  gap: 16px;
  padding: 13px 0;
  border-bottom: 1px solid var(--rule);
}
.pkg-rows .t { font-family: var(--display); font-weight: 500; font-size: 17.5px; }
.pkg-rows .d { font-family: var(--mono); font-size: 11.5px; text-transform: uppercase; letter-spacing: 0.06em; color: var(--amber-deep); text-align: right; }
.pkg-tag {
  font-family: var(--mono);
  font-size: 8.5px;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  background: var(--amber);
  color: #0A0A0A;
  padding: 3px 7px;
  margin-left: 8px;
  vertical-align: 2px;
}
.pkg-note { color: var(--bone-dim); font-size: 16px; line-height: 1.65; margin: 24px 0 32px; }
.pkg-note strong { color: var(--bone); font-weight: 700; }
.pkg-card .btn-primary { margin-top: auto; justify-content: center; }

/* unified capabilities — compact two-column grid, one discipline */
.cap-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 44px 56px;
  margin-top: 52px;
}
.cap-item { display: grid; grid-template-columns: 40px 1fr; gap: 18px; align-items: start; }
.cap-item .cap-num { width: 40px; height: 40px; font-size: 12px; }
.cap-item h3 {
  font-family: var(--display);
  font-weight: 700;
  font-size: 20px;
  letter-spacing: -0.015em;
  line-height: 1.15;
}
.cap-item p { color: var(--bone-dim); font-size: 16px; line-height: 1.65; margin-top: 8px; }
@media (max-width: 968px) {
  .cap-grid { grid-template-columns: 1fr; gap: 32px; }
  .pkg-card { padding: 36px 26px; }
}

/* service-block headers are full-bleed black bands: they escape the content
   wrapper with viewport margins, then re-pad so their content stays on the grid
   (grid = 1296px wrap − 48px side padding → 1200 inner → half-width 600px) */
.svc-block-head.invert {
  margin-left: calc(50% - 50vw);
  margin-right: calc(50% - 50vw);
  padding: 72px max(48px, calc(50vw - 600px)) 64px;
  margin-bottom: 16px;
}

/* capability rows — the numbered black square carries the system */
.capabilities { border-top: 1px solid var(--rule); margin-top: 48px; }
.capability-row {
  display: grid;
  grid-template-columns: 88px 1fr;
  gap: 32px;
  padding: 56px 0;
  border-bottom: 1px solid var(--rule);
}
.cap-num {
  font-family: var(--mono);
  font-size: 14px;
  background: var(--bone);
  color: var(--ink);
  width: 48px; height: 48px;
  display: flex; align-items: center; justify-content: center;
}
.cap-title {
  font-family: var(--display);
  font-weight: 700;
  font-size: clamp(24px, 2.6vw, 32px);
  letter-spacing: -0.02em;
  line-height: 1.1;
  margin-bottom: 16px;
}
.cap-desc { color: var(--bone-dim); font-size: 16px; line-height: 1.65; max-width: 720px; }
.cap-desc strong { color: var(--bone); font-weight: 700; }

.cap-detail { margin-top: 28px; }
.cap-detail summary {
  list-style: none;
  cursor: pointer;
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-family: var(--mono);
  font-size: 12px;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  border: 1px solid var(--bone);
  padding: 12px 20px;
  user-select: none;
}
.cap-detail summary::-webkit-details-marker { display: none; }
.cap-detail summary::after { content: '+'; font-size: 15px; }
.cap-detail[open] summary { background: var(--bone); color: var(--ink); }
.cap-detail[open] summary::after { content: '–'; }
.cap-detail summary:hover { background: var(--amber); color: #0A0A0A; border-color: var(--bone); }
.cap-detail-body { padding-top: 28px; overflow: hidden; }

.deliverables { list-style: none; margin-top: 20px; border-top: 1px solid var(--rule); max-width: 720px; }
.deliverables li {
  display: flex;
  gap: 14px;
  padding: 16px 0;
  border-bottom: 1px solid var(--rule);
}
.deliverables li::before { content: '■'; font-size: 9px; line-height: 2.6; color: var(--amber-deep); flex: none; }
.d-title { display: block; font-weight: 700; font-size: 15px; }
.d-desc { display: block; font-size: 14px; color: var(--bone-dim); margin-top: 2px; }

/* engagement format cards */
.model-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--rule);
  border: 1px solid var(--rule);
  margin-top: 48px;
}
.model-card {
  background: var(--ink);
  padding: 44px 36px;
  display: flex;
  flex-direction: column;
  position: relative;
}
/* the featured card is permanently inverted — a black block in the row */
.model-card.featured {
  --ink: #0A0A0A; --ink-2: #161616;
  --bone: #FFFFFF; --bone-dim: #A6A6A6;
  --rule: rgba(255,255,255,0.30);
  --amber-deep: #F7911E;
  background: var(--ink);
  color: var(--bone);
}
.model-tier {
  font-family: var(--mono);
  font-size: 10px;
  text-transform: uppercase;
  letter-spacing: 0.22em;
  color: var(--bone-dim);
  margin-bottom: 18px;
}
.model-badge {
  position: absolute;
  top: 0; right: 0;
  background: var(--amber);
  color: #0A0A0A;
  font-family: var(--mono);
  font-size: 10px;
  text-transform: uppercase;
  letter-spacing: 0.14em;
  padding: 8px 14px;
}
.model-title {
  font-family: var(--display);
  font-weight: 700;
  font-size: 26px;
  letter-spacing: -0.02em;
  line-height: 1.05;
}
.model-format { font-family: var(--mono); font-size: 11px; text-transform: uppercase; letter-spacing: 0.14em; color: var(--amber-deep); margin-top: 12px; }
.model-desc { font-size: 14px; line-height: 1.6; color: var(--bone-dim); margin-top: 16px; margin-bottom: 32px; }
.model-list { list-style: none; margin: 22px 0 30px; }
.model-list li {
  font-size: 14px;
  padding: 10px 0;
  border-bottom: 1px solid var(--rule);
  display: flex;
  gap: 10px;
}
.model-list li::before { content: '■'; font-size: 8px; line-height: 2.6; color: var(--amber-deep); flex: none; }
.model-book { margin-top: auto; justify-content: center; }

/* quiet coaching note */
.coaching-note { border-left: 6px solid var(--bone); padding: 6px 0 6px 28px; margin-top: 56px; max-width: 700px; }
.coaching-note p { color: var(--bone-dim); font-size: 15px; line-height: 1.7; }
.coaching-note strong { color: var(--bone); font-weight: 700; }

/* contract block */
.deliver-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); gap: 1px; background: var(--rule); border: 1px solid var(--rule); margin-top: 40px; }
.deliver-card { background: var(--ink); padding: 36px 30px; border: none; }
.deliver-card h3 { font-family: var(--display); font-weight: 700; font-size: 20px; letter-spacing: -0.015em; line-height: 1.15; margin-bottom: 12px; }
.deliver-card p { color: var(--bone-dim); font-size: 14px; line-height: 1.6; }
.deliver-card .metric { color: var(--bone); font-weight: 700; }

.audience { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 24px; }
.audience span {
  font-family: var(--mono);
  font-size: 11px;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  border: 1px solid var(--rule);
  padding: 10px 16px;
}

.prose { max-width: 720px; }
.prose p { font-size: 16px; line-height: 1.7; color: var(--bone-dim); margin-top: 18px; }
.prose strong { color: var(--bone); font-weight: 700; }

/* ──────── ABOUT PAGE ──────── */
.trusted { max-width: 1296px; margin: 0 auto; padding: 96px 48px 56px; }
/* the logo wall and the impact grid read as one thought - the default
   96px bottom + 96px top stacked to a 192px hole between them */
.trusted + .section { padding-top: 56px; }
.trusted-head .lead { font-size: 20px; line-height: 1.5; color: var(--bone-dim); max-width: 560px; }
.trusted-head .lead em { font-style: normal; color: var(--bone); font-weight: 700; }

/* static logo wall — every client visible, cells on the visible grid */
.logo-wall {
  list-style: none;
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(220px, 1fr));
  gap: 1px;
  background: var(--rule);
  border: 1px solid var(--rule);
  margin-top: 48px;
}
.logo-wall li {
  background: var(--ink);
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 40px 32px;
  min-height: 130px;
}
.logo-wall .logo-img { max-height: 44px; max-width: 170px; width: auto; }
.logo-wall .logo-tall { max-height: 68px; }

.logo-slider-wrapper { display: flex; align-items: center; gap: 20px; margin-top: 48px; border: 1px solid var(--rule); padding: 28px 20px; }
.logo-slider { flex: 1 1 auto; overflow: hidden; }
.logo-slides { display: flex; list-style: none; transition: transform 0.4s ease; }
.logo-item { flex: 0 0 25%; display: flex; align-items: center; justify-content: center; padding: 8px 18px; }
.logo-img { max-height: 40px; width: auto; filter: grayscale(1) contrast(1.15); opacity: 0.85; }
.slider-arrow {
  width: 48px; height: 48px; flex: none;
  background: none; border: 1px solid var(--bone);
  font-size: 16px; color: var(--bone); cursor: pointer;
}
.slider-arrow:hover { background: var(--bone); color: var(--ink); }
.slider-dots { display: flex; gap: 8px; justify-content: center; margin-top: 20px; }
.slider-dot { width: 10px; height: 10px; border: 1px solid var(--bone); display: inline-block; }
.slider-dot.active { background: var(--bone); }

.impact-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--rule);
  border: 1px solid var(--rule);
  margin-top: 44px;
}
.impact-card { background: var(--ink); padding: 40px 32px; }
.impact-cat {
  font-family: var(--mono);
  font-size: 10px;
  text-transform: uppercase;
  letter-spacing: 0.2em;
  background: var(--bone);
  color: var(--ink);
  display: inline-block;
  padding: 6px 10px;
}
.impact-stat { font-family: var(--display); font-weight: 700; font-size: 22px; line-height: 1.1; letter-spacing: -0.015em; margin-top: 20px; }
.impact-desc { font-size: 14px; color: var(--bone-dim); line-height: 1.6; margin-top: 12px; }

.about {
  max-width: 1296px;
  margin: 0 auto;
  padding: 96px 48px;
  display: grid;
  grid-template-columns: 380px 1fr;
  grid-template-areas:
    ".      head"
    "photo  body"
    ".      extra";
  gap: 0 72px;
  align-items: stretch;
}
/* heading sits in the right column above the text (left col empty on that row);
   the photo spans the paragraph row and stretches to its full height, so its
   top aligns with the first paragraph and its bottom with the last. */
.about-head { grid-area: head; }
.about-body { grid-area: body; }
.about-extra { grid-area: extra; }
.about-portrait {
  grid-area: photo;
  position: relative;
  min-height: 420px;
  background: var(--bone-darker);
  border: 1px solid var(--rule);
  overflow: hidden;
}
.about-portrait svg { position: absolute; inset: 15%; }
.about-portrait .portrait-photo {
  position: absolute; inset: 0;
  width: 100%; height: 100%;
  object-fit: cover; object-position: center 20%;
  display: block;
  filter: grayscale(1) contrast(1.05);
}
.about-head h2 {
  font-family: var(--display);
  font-weight: 700;
  font-size: clamp(28px, 3.2vw, 40px);
  letter-spacing: -0.02em;
  line-height: 1.08;
  margin-top: 20px;
  margin-bottom: 24px;
}
.about-body p { font-size: 16px; line-height: 1.7; color: var(--bone-dim); margin-bottom: 18px; max-width: 640px; }
.about-body p:last-child { margin-bottom: 0; }
.about-body strong { color: var(--bone); font-weight: 700; }

.creds { display: flex; flex-wrap: wrap; gap: 10px; margin: 26px 0 30px; }
.creds span {
  font-family: var(--mono);
  font-size: 11px;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  border: 1px solid var(--rule);
  padding: 9px 14px;
}

.pa-actions { display: flex; gap: 14px; flex-wrap: wrap; margin-top: 36px; }

/* ──────── CONTACT PAGE ──────── */
.contact-wrap { padding: 190px 0 110px; }
.contact-inner {
  max-width: 1296px;
  margin: 0 auto;
  padding: 0 48px;
  display: grid;
  grid-template-columns: 1fr 1.1fr;
  gap: 80px;
}
.contact-intro p { margin-top: 24px; font-size: 17px; line-height: 1.65; color: var(--bone-dim); max-width: 460px; }

.contact-lines { list-style: none; margin-top: 44px; border-top: 1px solid var(--rule); }
.contact-lines li { padding: 18px 0; border-bottom: 1px solid var(--rule); display: flex; gap: 24px; align-items: baseline; }
.contact-lines .label {
  font-family: var(--mono);
  font-size: 10px;
  text-transform: uppercase;
  letter-spacing: 0.2em;
  color: var(--bone-dim);
  width: 90px; flex: none;
}
.contact-lines a { color: var(--bone); text-decoration: none; border-bottom: 2px solid var(--amber); padding-bottom: 2px; font-size: 15px; }
.contact-lines a:hover { background: var(--amber); color: #0A0A0A; }
.contact-lines .value { font-size: 15px; }

.contact-form { border: 1px solid var(--rule); padding: 44px; }
.form-group { margin-bottom: 26px; }
.form-label {
  display: block;
  font-family: var(--mono);
  font-size: 11px;
  text-transform: uppercase;
  letter-spacing: 0.16em;
  margin-bottom: 10px;
}
.form-input, .form-textarea {
  width: 100%;
  font-family: var(--sans);
  font-size: 16px;
  color: var(--bone);
  background: transparent;
  border: 1px solid var(--rule);
  padding: 14px 16px;
  border-radius: 0;
}
.form-input::placeholder, .form-textarea::placeholder { color: var(--bone-dim); }
.form-input:focus, .form-textarea:focus { outline: 2px solid var(--amber); outline-offset: -1px; }
.form-textarea { resize: vertical; min-height: 130px; }
.form-submit { width: 100%; justify-content: center; }
.field-error { display: block; font-family: var(--mono); font-size: 11px; color: #C43C00; margin-top: 6px; min-height: 14px; }
.form-success, .form-error { margin-top: 20px; padding: 16px 18px; font-size: 14px; border: 1px solid var(--bone); }
.form-success strong { font-weight: 700; }
.form-error { border-color: #C43C00; color: #C43C00; }
.form-error a { color: inherit; }
.hp-field { position: absolute; left: -9999px; opacity: 0; height: 0; overflow: hidden; }

.book-slot { font-weight: 500; }

/* ──────── BLOG ──────── */
.filter-bar { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 36px; }
.filter-btn {
  font-family: var(--mono);
  font-size: 11px;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  background: none;
  border: 1px solid var(--bone);
  color: var(--bone);
  padding: 10px 18px;
  cursor: pointer;
}
.filter-btn:hover { background: var(--amber); color: #0A0A0A; }
.filter-btn.active { background: var(--bone); color: var(--ink); }

.blog-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--rule);
  border: 1px solid var(--rule);
  margin-top: 48px;
}
.blog-card {
  background: var(--ink);
  text-decoration: none;
  color: inherit;
  display: flex;
  flex-direction: column;
}
.blog-card:hover { background: var(--ink-2); }
.blog-card-media { aspect-ratio: 16/10; overflow: hidden; border-bottom: 1px solid var(--rule); }
.blog-card-media img { width: 100%; height: 100%; object-fit: cover; display: block; filter: grayscale(1) contrast(1.1); }
.blog-card-body { padding: 28px; display: flex; flex-direction: column; flex: 1; }

/* post pages */
.post { padding-top: 190px; }
.post-header { max-width: 760px; margin: 0 auto; padding: 0 28px; }
.back-link {
  display: inline-block;
  font-family: var(--mono);
  font-size: 11px;
  text-transform: uppercase;
  letter-spacing: 0.14em;
  color: var(--bone);
  text-decoration: none;
  border: 1px solid var(--bone);
  padding: 8px 14px;
  margin-bottom: 36px;
}
.back-link:hover { background: var(--bone); color: var(--ink); }
.post-meta { display: flex; gap: 16px; align-items: center; margin-bottom: 20px; }
.post-title {
  font-family: var(--display);
  font-weight: 700;
  font-size: clamp(32px, 4.6vw, 52px);
  letter-spacing: -0.025em;
  line-height: 1.06;
}
.post-lede { margin-top: 22px; font-size: 19px; line-height: 1.55; color: var(--bone-dim); }
.post-body, .case-body { max-width: 720px; margin: 48px auto 0; padding: 0 28px 96px; }
.post-body h2, .case-body h2 {
  font-family: var(--display);
  font-weight: 700;
  font-size: 26px;
  letter-spacing: -0.02em;
  margin: 44px 0 16px;
}
.post-body p, .case-body p { font-size: 17px; line-height: 1.75; color: var(--bone-dim); margin-bottom: 20px; }
.post-body strong, .case-body strong { color: var(--bone); font-weight: 700; }
.post-body ul, .post-body ol { margin: 0 0 20px 20px; color: var(--bone-dim); }
.post-body li { margin-bottom: 8px; font-size: 17px; line-height: 1.6; }
.post-body blockquote {
  border-left: 6px solid var(--bone);
  padding: 4px 0 4px 24px;
  margin: 28px 0;
  font-family: var(--display);
  font-weight: 700;
  font-size: 20px;
  color: var(--bone);
}
.draft-notice {
  font-family: var(--mono);
  font-size: 11px;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  border: 1px solid var(--bone);
  padding: 12px 16px;
  margin-bottom: 28px;
  color: var(--bone-dim);
}

/* ──────── FOOTER (permanently inverted — a black slab) ──────── */
footer {
  --ink: #0A0A0A;
  --ink-2: #161616;
  --bone: #FFFFFF;
  --bone-dim: #A6A6A6;
  --bone-darker: #1C1C1C;
  --amber-deep: #F7911E;
  --rule: rgba(255, 255, 255, 0.30);
  --em-accent: #F7911E;
  background: var(--ink);
  color: var(--bone);
  padding: 88px 48px 40px;
}
.footer-inner {
  max-width: 1200px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1.2fr 1fr;
  gap: 80px;
}
.footer-brand { display: flex; flex-direction: column; gap: 18px; }
.footer-logo { display: inline-block; text-decoration: none; }

/* horizontal lockup with tagline (Logo 1) — original brand vectors */
.footer-logo .footer-lockup { display: block; width: 240px; height: auto; }

.footer-tagline { color: var(--bone-dim); font-size: 14px; line-height: 1.6; max-width: 300px; }
.footer-email {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.06em;
  color: var(--bone);
  text-decoration: none;
  border-bottom: 2px solid var(--amber);
  align-self: flex-start;
  padding-bottom: 2px;
}
.footer-email:hover { background: var(--amber); color: #0A0A0A; }

.footer-nav { display: flex; flex-direction: column; align-items: flex-start; }
.footer-nav a {
  font-family: var(--mono);
  font-size: 12px;
  text-transform: uppercase;
  letter-spacing: 0.14em;
  color: var(--bone);
  text-decoration: none;
  padding: 14px 0;
  border-bottom: 1px solid var(--rule);
  width: 100%;
}
.footer-nav a:hover { color: var(--amber); }

.footer-bottom {
  max-width: 1200px;
  margin: 64px auto 0;
  padding-top: 24px;
  border-top: 1px solid var(--rule);
  display: flex;
  justify-content: space-between;
  gap: 12px;
  font-family: var(--mono);
  font-size: 11px;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  color: var(--bone-dim);
}

/* ──────── RESPONSIVE ──────── */
@media (max-width: 1060px) {
  .hero { grid-template-columns: 1fr; min-height: auto; padding-top: 170px; gap: 48px; }
  .hero-figure { justify-content: flex-start; margin-top: 0; }
  .hero-figure .hero-block-mark { width: 240px; }
  .about {
    grid-template-columns: 1fr;
    grid-template-areas: "head" "photo" "body" "extra";
    gap: 28px 0;
  }
  .about-head h2 { margin-bottom: 0; }
  .about-portrait { max-width: 380px; aspect-ratio: 4/5; min-height: 0; }
}

@media (max-width: 968px) {
  .section, .trusted { padding: 72px 24px; }
  .page-wrap { padding: 0 24px; }
  .services-page-inner { padding: 0 24px 72px; }
  header nav { padding: 14px 20px; }
  .nav-logo .nav-lockup { height: 32px; }

  .hamburger { display: flex; }
  .nav-links {
    display: none;
    position: fixed;
    top: 78px; left: 0; right: 0;
    background: var(--ink);
    border-bottom: 2px solid var(--bone);
    flex-direction: column;
    align-items: stretch;
    padding: 20px 24px 28px;
    gap: 4px;
  }
  nav.nav-open .nav-links { display: flex; }
  .nav-links .nav-link { padding: 14px 4px; border-bottom: 1px solid var(--rule); font-size: 13px; }
  a.nav-link.btn-secondary { margin-top: 14px; text-align: center; justify-content: center; display: flex; }

  .svc-grid, .svc-grid-2, .writing-teaser-grid, .blog-grid, .model-grid, .impact-grid, .proof-strip { grid-template-columns: 1fr; }
  .capability-row { grid-template-columns: 1fr; gap: 20px; padding: 44px 0; }
  .contact-inner { grid-template-columns: 1fr; gap: 56px; }
  .contact-form { padding: 28px 22px; }
  .footer-inner { grid-template-columns: 1fr; gap: 48px; }
  .footer-bottom { flex-direction: column; gap: 8px; }
  .cta-section { padding: 100px 24px; }
  .hero { padding: 150px 24px 64px; }
  .hero-actions .btn-primary, .hero-actions .btn-secondary { width: 100%; justify-content: center; }
  .logo-item { flex: 0 0 50%; }
}

@media (max-width: 520px) {
  .hero-title { font-size: clamp(40px, 12vw, 58px); }
  .svc-card { padding: 36px 26px; min-height: auto; }
  .model-card { padding: 34px 26px; }
  .footer-logo .footer-lockup { width: 200px; }
}